You can't build a viable business online or offline without alliances. Building social alliances strengthens your visibility, engagement and sense of purpose. Building social alliances is an absolute must if you're thinking long range.
Building social alliances is all about connectivity and it's very personal! You can't create a business that supports other people whether you're teaching them how to knit or learn tech, without trusting alliances.
Three categories to consider for alliances are; Clients, Peers and Influencers.
Happy Clients: People who've received enough value from us they are willing to share us with friends. They trust in us based on results they've received from working with us or using our products and that trust is currency. If you've ever had bad food, service or both in a restaurant, that's what you'll share. You won't recommend it to friends. The same is true with any business, program or service. That's why it's important you focus on your customer or clients...