The world feels like it's turning on its head and everything is spinning in multiple directions at the same time. You're on social media and within seconds may find yourself deep in the rabbit hole of political news, human tragedy and this unrelenting FEAR of what's next...dare you ask. Some days, all you can do is remind yourself somehow, some way, we'll get through it.
I haven't blogged in a few years but I'm back! Something important I want to share for this post is the fact that we're all in this together, whether we feel it, believe it or not. THIS Moment In Our TIME and History is different and no one will recover without shoulders to lean on and spaces to nourish the heart and soul with lightness, creative energy and Hope.
I'm always up for an experiment so my focus here will be more about personal development, healing and growth, than business. That said, I firmly believe healthier human beings make for healthier, happier innovators, creators and DO-ers....
When you're an emerging solo-entrepreneur achieving goals in a reasonable time can be challenging. A great goal might be creating sustainable income so you can add to your team and plan out the year well in advance. Goals are something I’ve struggled but, working for myself has helped me get better at it. Having multiple goals at once leads to stagnation. For many entrepreneurs, the biggest challenge is choosing one goal at a time and persevering without getting sidetracked. Sound familiar?
Goals become stagnant when our structure to achieve them isn't clear or if they don't align on a soul level. As the 'boss' of your business, it's imperative you create systems and structures to align with your business values and intentions.
Doing business your way is not something to take lightly. If you want to make money, there has to be some structure and the ‘your way’ part is where you get creative license to define what that structure is.
No matter what your unique structure is, it will have to have specific components from a practical business standpoint otherwise, you’ll find yourself all over the map and likely struggling just to keep yourself afloat and stay positive in the game.
The following is a skeleton to help you create some structure within your business. You can work from this as a baseline and customize it however you want but, the idea is to help you think about creating a foundation with which you evolve over time. The beauty of doing business your way is that you can change things up anytime and in fact, change is necessary if you want to monetize, strengthen and potentially expand your business.
1. Structure of Work Flow:
-What are you peak productivity times of day?
-When do you...
You can't build a viable business online or offline without alliances. Building social alliances strengthens your visibility, engagement and sense of purpose. Building social alliances is an absolute must if you're thinking long range.
Building social alliances is all about connectivity and it's very personal! You can't create a business that supports other people whether you're teaching them how to knit or learn tech, without trusting alliances.
Three categories to consider for alliances are; Clients, Peers and Influencers.
Happy Clients: People who've received enough value from us they are willing to share us with friends. They trust in us based on results they've received from working with us or using our products and that trust is currency. If you've ever had bad food, service or both in a restaurant, that's what you'll share. You won't recommend it to friends. The same is true with any business, program or service. That's why it's important you focus on your customer or clients...
'Owning Your Value' is a process of personal growth and transformation. You may have passion and creativity and know how to get stuff done but, when it comes to owning your value, stepping out of your comfort zone and being visible is critical. Tech tools and fancy websites don't give us confidence in ourselves. Knowing and owning your value can be challenging if you've never worked for yourself. If you're stuck in your business and are serious about moving forward, owning your value is a great place to start!
WHAT IS OWNING YOUR VALUE? Owning your value is both what you know and believe about the value you offer AND how you communicate that in your business. Through your words, visual marketing, website, copy, offers, broadcasts, content, etc., From your color palette to how you write and speak about your business and customers' needs. All of which points to owning your value. In order to gain people’s trust in your experience, knowledge and credibility, you have to...
Do you remember the first people you were awe struck by online?
They likely had something that you believed you wanted or needed at that time. Maybe they spoke your language and metaphors. You felt they understood your challenges or struggles clearly. When they spoke, you believed they actually cared and were genuine.
That’s how it should be but, often isn’t the case!
Let's keep it real, shall we. While self-promotion is obviously central and essential to making money, there are do's and don't's that will make a difference, especially for budding entrepreneurs. If you're relatively new or trying to scale, please consider the following questions:
-Do you really understand what your community wants and needs (maybe more than they do)?
-Do you know how to effectively communicate that to them…going deeper and more personal?
-What proof do you have that YOU can...
If you've ever been to a LIVE concert, no matter what genre of music, I'm just guessing it was a memorable experience for you. As an old school rock-n-roller myself, I've been to many concerts going back to the good ol' 1970's when Bill Graham produced amazing Day On The Green concerts at the Oakland Coliseum. I was in high school and it was a BIG deal!
Music brings people together because we feel something collectively through the gift of our favorite artists. It's both physical and emotional to be in the crowd. It's a moment like no other and it helps us Be and Feel more connected to the Artists whose music makes a difference in our lives.
The same idea is true for birthing a business that reflects who you are, your point-of-view and what you GIVE to your tribe. Needless to say, it's not magic, it doesn't happen overnight and living the dream is a journey.
Making some emotional connection is absolutely essential to succeed in online marketing and unlike...
REASONS WE GET UNSTUCK INCLUDE:
All of this is easily fixable. The journey is as much about personal growth as business growth and I can appreciate wanting results -- but, everything happens in it's in own right time and when we force things, we don't always get the results we want anyway.
YOU are the driver of your destiny but, if you don't believe in that or yourself, you'll stay stuck. Circumstances might not always be our choice but, how we deal with them most certainly is! If you really need self-care, more sleep or time away from the grind, it's up to you to take it. Working on your terms means bucking up, using your creativity...
The single most common obstacle new entrepreneurs face is prioritizing critical actions. White noise, shiny objects and FOMO (fear of missing out) often lead to excessive debt and giving up. It doesn't have to be that way for you! Below I share 5-essential actions to empower your business.
You can follow the blueprints of others and fall short because, One Size Does Not Fit All and you are not them! YOU are different and THAT'S YOUR POWER! Your knowledge, life experience and education merged with selective tools and perseverance is where you'll find your sweet spot.
We work in a crowded online space where taking the right actions, at the right time is critical! Following blue prints, road maps and someone else's path to success is a rabbit hole you don't want to take! Support tailored to your specific goals and needs is key!
Use the following tips and avoid wasting valuable time and money:
Know Your Biz Purpose and Ideal Client Avatar:
If you don't know...
No one is Born a marketing genius, stand-alone artist, Master Chef, etc., Achieving great things in life requires effort, practice, patience and perseverance.
When building a business we do a lot of things based on the advice of others. Because, someone we think we can trust, told us. Because we learned it in an online marketing program from an “influencer” and bought into the fear if we didn't do it a certain way—THEIR way, we would fail!
Hopefully after you’ve chased the work of experts a few years, you’ve learned not all “experts” give advice that fits YOU!
Of course, there’s certain aspects & factors of marketing we must consider & practice in our planning, strategy and execution - HOWEVER, have you noticed even “influencers” don’t guarantee results?
Because, no one can! Everything is a Test. An Experiment and to some degree you have to keep trying and working at it and be willing to test and...